IVACE
Instituto Valenciano de Competitividad Empresarial

El Paeller

El Paeller specializes in the production of authentic wood‑fired broths and paella preparations made with 100% natural ingredients.

Our products are designed to bring the true flavour of traditional Valencian paella to both home cooks and professional kitchens, combining convenience with culinary authenticity.

Built on the expertise of Rafael Margós, a renowned paella master with over 300,000 wood‑fired paellas prepared, El Paeller captures the essence of traditional cooking methods through a unique production process using real firewood.

In addition to our range of premium broths and ready‑to‑cook paella solutions, we offer a complete selection of essential ingredients to prepare an authentic paella, including PDO Valencia rice, high‑quality saffron, and paprika. We also provide a curated assortment of accessories, such as paella pans and cooking tools, ensuring a complete and consistent cooking experience.

With strong shelf appeal and a clear gourmet positioning, El Paeller delivers products that stand out for their quality, authenticity, and ease of use, making them an ideal addition to both retail and foodservice portfolios.

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